Get Their Attention — Every copywriter who is worth their salt uses power words (they trigger an emotion or response, either positive or negative) to their advantage. Power words are known for getting people to click on headlines, open emails, sign up for a mailing list, share content with others, and even purchase a…

Used Condoms, Dirty Underwear, Soiled Masks, Nasty Cigarette Butts, and More — It’s been less than a year since my husband and I moved into our new place, a condo we purchased during the real estate craziness of 2021. We were drawn by record-low interest rates and a need for more space to accommodate my aging mother-in-law, who would be moving in…

“The art of writing is the art of applying the seat of the pants to the seat of the chair.” —Mary Heaton Vorse — It happens to the best of us — we lose our motivation to write, start doubting ourselves or get busy doing other things. We lose our mojo, and our writing drops off. Here are 25 quotes to inspire you to start stringing those words together again. “Make your copy straightforward…

It Starts With a Schedule — Can married couples work together without driving each other mad? Of course, they can — it just takes a few rules and understanding to make it work. My husband and I have been working at home together for over a year now. We thoroughly enjoy our relatively new day-to-day normal. …

It’s Not All Sunshine and Lollipops — When I was in college, which was a very long time ago, I never imagined a world where I would be paid to write. I graduated with a degree thinking I would have to get an office job and pursue my true passion, writing, on the side. I did work…

Because You Don’t Want To Leave a Bad Impression — It’s standard — and common courtesy — to give your employer two weeks’ notice before you bail on them and set off on a new path. Leaving with a favorable, professional impression is a smart way to advance your career without burning bridges. Even if you hate your job and…